This article was originally published February 2, 2012

Feb. 23 talk to feature brand consultant Josh Rubin

The University Program Council will present Josh Rubin, the founder and editor of the blog, Cool Hunting, on Feb. 23 in the Nebraska Union Auditorium.

A brand consultant, entrepreneur and trendsetter, Rubin will present “From Great Idea to Successful Innovation” at 7:30 p.m. This event will be free for UNL Students with valid NCard and $5 for faculty, staff, and the public.

Rubin started CoolHunting.com as a way to catalogue everything he discovered in his work as a brand consultant. He looked for creative things in everyday life while trying to understand why people do what they do. Today, Cool Hunting is an international publication that is synonymous with finding inspiration and has helped make Rubin a “go-to” man for consultations on marketing strategy, content and design. Rubin lists such companies as Audi, Adobe, Microsoft, Nike and MTV among those he has consulted with. For more information on Rubin, visit www.apbspeakers.com.

The University Program Council is a student organization that provides diverse, educational and entertaining programs and events to enhance the UNL community.

— Karen Freimund Wills, UPC