The Nebraska Alumni Association has announced a partnership with Lincoln-based retailer Shirts101 to provide an exclusive line of apparel and merchandise for the University of Nebraska-Lincoln’s 200,000 alumni through the new online Nebraska Alumni Store.

The line, which contains traditional items such as t-shirts, polos, sweaters, hats and outerwear, plus rotating seasonal items, is now available for purchase online. Proceeds from each purchase will support programs that engage, unite and celebrate Nebraska students and alumni.

“Nebraska’s alumni are our best ambassadors no matter where they live or travel, and we’re excited to give them a way to show their pride and carry the Nebraska Alumni brand around the world,” said Jeff Sheldon, the Nebraska Alumni Association’s senior director of marketing and communications. “We’re especially excited to partner with a local company, Shirts101, to source and fulfill these items. Not only will each purchase from the Nebraska Alumni Store support alumni engagement programming, but they will also support a local Nebraska business.”

The initial line of apparel at the Nebraska Alumni Store features men’s, women’s and unisex items, as well as a selection for pets titled “Cornhusker Critters.” Learn more about the online store.