Genho to deliver Leu Distinguished Lecture

· 3 min read

Genho to deliver Leu Distinguished Lecture

Calves are separated from the herd at the university's Agricultural Research and Development Center near Mead in 2014. A new study by UNL researchers shows that Nebraska's "livestock friendly" designation for counties has been beneficial.
Craig Chandler | University Communications
Paul Genho, a visiting agricultural systems expert, will deliver talks on the beef industry and agriculture in separate presentations on Oct. 31 and Nov. 1.

Paul Genho, an agricultural systems expert and visiting professor from the University of Florida, will deliver the 2016 Leu Distinguished Lecture from 3 to 4 p.m. Oct. 31 in the East Union.

Genho will also take part in an evening presentation and reception from 7 to 9 p.m. Nov. 1 in the Hardin Hall Auditorium. Both events are free and open to the public. Registration for the Nov. 1 event is available online.

During his visit to Nebraska, Genho is sharing insights into the beef and agricultural industries as well as leadership and entrepreneurship from his 50 years of experience in acquiring and managing agricultural properties worldwide. The visit is sponsored by the Center for Grassland Studies and Engler Agribusiness Entrepreneurship Program in partnership with the Rural Futures Institute at the University of Nebraska.

“These presentations are important opportunities for university students, faculty and staff, as well as business and community leaders, to not only learn from a beef and agricultural expert who is known the world over, but to gain important lessons about what innovative entrepreneurship and leadership looks like in practice,” said Chuck Schroeder, founding executive director of the Rural Futures Institute. “Dr. Genho will inspire us to embrace and encourage change and find innovative solutions that are required to move our enterprises and rural communities forward.”

Genho is also an independent consultant for various agricultural firms. Throughout his career he served as chairman of the Board of AgReserves; vice president and general manager of King Ranch; and manager of Deseret Ranches of Florida. He has held numerous leadership positions within the National Cattleman’s Beef Association, scientific, agricultural and academic communities.

The Leu Lecture title is “Fifty Years: Looking Back, Looking Forward.” During the talk, Genho will present five ideas affecting the beef industry in the future. The ideas were garnered from his five sons who are deeply involved in the beef supply chain from production through processing and merchandising. These ideas will provide a framework for moving the industry forward.

During the Nov 1. event, “The Future of U.S. Agriculture in a Global Market,” Genho will draw from his experience as a systems thinker, manager and leader, to provide perspective about the role of U.S. agriculture in a competitive and ever-changing global market. His experience in pulling together unified management systems that assure healthy landscapes, enterprises and people will frame the discussion.

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