UNL to roll out Nebraska’s first consumer confidence survey

UNL to roll out Nebraska’s first consumer confidence survey

Eric Thompson

A newly created measure of Nebraska consumer confidence will be unveiled Feb. 5 by the Bureau of Business Research at the University of Nebraska-Lincoln.

Eric Thompson, director of the bureau and an economics professor, said the new survey of consumer confidence fills a gap among Nebraska’s economic indexes.

“We’ve got several sources of information about the business community, but we’re missing a survey of consumer confidence,” he said.

Much like Nebraska’s monthly Leading Economic Indicator parallels reports issued at the national level, the Nebraska consumer confidence survey will complement nationwide reports on consumer attitudes.

The survey is to be mailed to 500 randomly selected consumers each month.

Thompson is to discuss the results of January’s survey and answer questions about the new measure during a webinar at noon Feb. 5. Advance registration, available here and due by Feb. 3, is required.

Results of the monthly consumer survey are to be reported on the first Friday of each month in conjunction with the bureau’s report on its monthly Survey of Nebraska Business.