Husker Nation embraces 'In Our Grit, Our Glory'

· 5 min read

Husker Nation embraces ‘In Our Grit, Our Glory’

by University Communication and Marketing
Huskers (from left) Miranda Mueller and Miranda Hornung take a selfie while enjoying their lunches during the Aug. 31 “In Our Grit, Our Glory” celebration on East Campus.
Craig Chandler | University Communication
Huskers (from left) Miranda Mueller and Miranda Hornung take a selfie while enjoying their lunches during the Aug. 31 “In Our Grit, Our Glory” celebration on East Campus.

From students and faculty to staff and alumni, Husker Nation is rallying behind the University of Nebraska–Lincoln’s new “In Our Grit, Our Glory” brand.

Launched to standing-room-only crowds and student celebrations Aug. 30-31, the brand connects Nebraska’s historic strengths in athletics, classrooms and research labs.

“This (brand) allows us to tell the story of who we are and who we aspire to be,” said Chancellor Ronnie Green at the Aug. 31 launch on East Campus. “It is authentic and resonates with who we are as a university.”

Video: "In Our Grit, Our Glory" celebration

Preliminary data gathered from Twitter and Instagram showed that the #InOurGritOurGlory hashtag was featured in more than 1,100 posts and accounted for more than 2.4 million impressions.

Many posts featured selfies taken with grit and glory signage at the campus celebrations. Others, highlighted the events — including crowd shots by Nick Pace, professor and chair of educational administration, and a handwritten banner message by Brett Dettmer, a senior broadcasting major.

#inourgritourglory

A post shared by Brett Dettmer (@suggahhd) on

One Nebraska couple celebrated their new grit/glory T-shirts — which were giveaways at the campus celebrations — with the birth of a new Husker.

Student social media posts featured their varied activities — including work overseas by Nebraska’s Engineers Without Borders chapter, the dedication of student government leaders and scenes from the celebrations.

Love the new branding unveil for @unlincoln #inourgritourglory

A post shared by Casey Venema (@caseyvenema) on

Other Huskers celebrated by showing their pursuit of glory by working to earn a Nebraska degree or discussing their pride in the university.

“Blessed to be a part of something bigger than myself,” tweeted Robyn Burnison, a senior broadcasting major. “My grit: Grinding out my last semester. My glory: A Big Ten degree!”

Faculty and staff also showcased their appreciation for the new branding campaign. Amy Struthers, interim dean of the College of Journalism and Mass Communication, lauded the grit/glory concept and leadership shown in developing the brand. While, Outdoor Adventures Center staff connected the messaging with their programming.

The celebrations were also a way for staff, including Karen Freimund Wills, Ranelle Maltas and Nic Colgrove, to show their love for working at Nebraska.

My GLORY it's to work for my alma mater! #Glory #InOurGritOurGlory #UNL

A post shared by Ranelle Maltas (@ellenar_ranelle) on

And, of course, the grit and glory of Husker Nation soared as the Nebraska football prepared to kick-off the Scott Frost era on Sept. 1. Even in a three-plus hour rain delay, Huskers, including the student section, kept Memorial Stadium rocking through rain squalls.

Learn more about Nebraska's new "In Our Grit, Our Glory" brand.

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