Finalist named for leader of enrollment management

Finalist named for leader of enrollment management

Amber Williams
Amber Williams

Following an internal search, one finalist has emerged for the position of assistant vice chancellor for enrollment management. The finalist, Amber Williams, will deliver a public presentation April 7.

The announcement was made March 30 by Donde Plowman, the university’s executive vice chancellor and chief academic officer.

Williams is the university’s director of admissions and associate dean of enrollment management. She has been at Nebraska since 2002, when she was named assistant director for diversity recruitment. In 2006, she became the director of the Nebraska Preparatory Academy, and in 2011 she stepped into her current role at the university.

The public will have the opportunity to interact with Williams from 1 to 2 p.m. April 7 in Love Library’s Peterson Room (Room 221).

The assistant vice chancellor of enrollment management leads development, implementation and ongoing evaluation of a comprehensive university-wide enrollment management plan for long-term strategic enrollment growth; drives decisions supporting recruitment, admissions and financial aid strategy; implements growth strategies to achieve enrollment targets that enhance the university’s academic profile and diversity; and oversees college access programs that support the recruitment and academic success of low-income, first generation and underrepresented ethnic minority students.

In her current role, Williams is responsible for developing enrollment strategy and implementing programs to recruit, admit and enroll an academically talented and diverse student body at Nebraska. Prior to coming to Nebraska, Williams worked in admissions in the University of Kansas Office of Admissions and Scholarships.

In addition to diversity recruitment, Williams has had responsibilities in freshman and high ability recruitment, events and campus visits, and several university retention programs. During her tenure, the university’s fall 2016 freshman class was the largest and most diverse in history. Under Williams’ leadership, the Nebraska Preparatory Academy has grown to more than 500 students, has a 90 percent freshman-to-sophomore retention rate and recently earned a $2.5 million grant from the Sherwood Foundation to expand its services. Williams also is responsible for the university’s Academic Services and Enrollment Management offices of marketing and communications, and recruitment technology.

She has been recognized by several organizations as a rising star in enrollment management and leadership and will be inducted into the African American Leadership Hall of Fame by the Urban League of Nebraska in June.

Williams earned a bachelor's degree in communication studies at Kansas, and a master's in leadership education and doctorate in educational administration at Nebraska.