Consumer confidence surges, business confidence falls in January

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Consumer confidence surges, business confidence falls in January


Consumer confidence surged higher in Nebraska during January, according to the latest monthly survey from the Bureau of Business Research at the University of Nebraska–Lincoln.

Consumer confidence rose to 115.8 in January, above the survey’s neutral level of 100 and a December value of 102.

By contrast, business confidence fell during January after an end-of-the-year surge in December. Business confidence dipped to a value of 110.2 in January after spiking to 119.3 in December.

“The surge in consumer confidence is an encouraging sign for the Nebraska economy,” said Eric Thompson, an economist who serves as bureau director. “But, it remains to be seen whether it is a long-term increase or a temporary jump at the new year.”

Saving for the future was the most common concern among Nebraska households. Thirty-three percent of households listed level of savings or a need to pay down debt as a top concern during January.

“It is not surprising that households would focus on debt and saving around the new year, as they resolve to address long-term financial goals,” Thompson said.

Nebraska businesses remained most concerned about customer demand, the quality and availability of labor, and competition with other businesses. One in five businesses prioritized public policy-related matters such as taxes, health care costs and government regulation.

The surveys are sent each month to 500 randomly selected Nebraska businesses and households. During January, 124 businesses responded to the Survey of Nebraska Business, for a response rate of 25%. There were 141 responses to the Survey of Nebraska Households, for a response rate of 28%.

View the full survey report.

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