Ravipreet “Ravi” Sohi’s research includes sales management, marketing strategy, channels of distribution and business-to-business marketing. In 2012, he received the American Marketing Association’s Louis Stern Award for a journal article that has made a long-term contribution to the fields of marketing and channels of distribution. He is a professor of marketing and the Robert D. Hays Distinguished Chair of Sales Excellence in the College of Business. Sohi joined UNL in 1991 and has held several leadership positions in the College of Business, including the Marketing Department chair, director of the Agribusiness Program, director of MBA Programs and associate dean for Graduate Programs and Research. More recently, he founded the Center for Sales Excellence, which he heads.
Leslie “Les” Carlson’s main areas of research are with the psychological and social effects of consumerism and how children and parents react to advertising. Carlson is a past president and treasurer of the American Academy of Advertising (AAA) and a former editor of the Journal of Advertising and associate editor of the Journal of Public Policy & Marketing. He is currently an associate editor for the Journal of Advertising Research. He is a professor of marketing and holds the Nathan Gold Distinguished Professorship in Marketing in the College of Business.