Bio
Frauke Hachtmann is an expert on crisis response advertising. In 2023, she published “Crisis Response Advertising: Insights and Implications from COVID-19.” This book focuses on the effects of COVID-19 on the advertising industry to better understand crisis response advertising. It tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. In 2020, she published a research article examining Serena Williams’ use of Instagram to repair her reputation and brand after a crisis moment arising from an argument with an umpire at the 2018 U.S. Open finals. Hachtmann’s research has appeared in the International Journal of Sport Communication, the Journal of Digital & Social Media Marketing, Advertising & Society Review, the Journal of General Education, and the International Journal of Learning. Hachtmann holds the William H. Kearns Chair in Journalism in UNL’s College of Journalism and Mass Communications. She teaches classes in global advertising, advertising and public relations, and personal branding, among other topics. Current projects include a fan's perspective on the NFL's internationalization efforts in Germany and an analysis of social media conversations about the Nebraska volleyball event that set attendance records in 2023. (Updated December 2024)
Bio
Dr. Jordan Soliz is a professor who studies communication and intergroup processes primarily in family and personal relationships. Current projects focus on communication in multiethnic-racial families, interfaith families, and grandparent-grandchild relationships with a goal toward understanding communicative dynamics associated with individual well-being and relational-family solidarity. He also investigates processes and outcomes of intergroup contact and intergroup dialogue as well as communication processes that minimize outgroup attitudes (e.g., ageism) and/or buffer effects of discrimination.