Advertising and Public Relations

Frauke Hachtmann is an expert on crisis response advertising. In 2023, she published “Crisis Response Advertising: Insights and Implications from COVID-19.” This book focuses on the effects of COVID-19 on the advertising industry to better understand crisis response advertising. It tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. In 2020, she published a research article examining Serena Williams’ use of Instagram to repair her reputation and brand after a crisis moment arising from an argument with an umpire at the 2018 U.S. Open finals. Hachtmann’s research has appeared in the International Journal of Sport Communication, the Journal of Digital & Social Media Marketing, Advertising & Society Review, the Journal of General Education, and the International Journal of Learning. Hachtmann holds the William H. Kearns Chair in Journalism in UNL’s College of Journalism and Mass Communications. She teaches classes in global advertising, advertising and public relations, and personal branding, among other topics. Current projects include a fan's perspective on the NFL's internationalization efforts in Germany and an analysis of social media conversations about the Nebraska volleyball event that set attendance records in 2023. (Updated December 2024)

Before arriving at UNL, Dave Remund served as executive director of University Communications and Marketing at Drake University, where he elevated the university’s brand and strengthened its reputation while working to recruit students, engage alumni and inspire donors. He has years of experience in communications management for Wells Fargo and Principal Financial Group, before becoming the vice president of communications at Bank of America. His scholarly research has been published in Journal of Consumer Affairs, Journal of Faculty Development, Journal of Leadership Studies, Journal of Public Relations Education, Journal of Public Research, Public Relations Review, and Teaching Journalism and Mass Communication. He serves as the co-director of UNL’s Experience Lab and as faculty liaison for Buoy, a student-led agency that provides advertising services for nonprofit and community organizations. He is a member of the Public Relations Society of America’s prestigious College of Fellows and holds Accreditation in Public Relations (APR). Remund advises UNL’s Public Relations Student Society of America chapter. He teaches strategic writing, applied research, writing for public relations and advertising, among other topics. (Updated December 2024)