February 12, 2020

Introduction to Customer Discovery program starts March 4

Campus participants attend the first session of the fall semester 'Intro to Customer Discovery' program. The spring program begins March 4.

Campus participants attend the first session of the fall semester 'Intro to Customer Discovery' program. The spring program begins March 4.

Join Nebraska faculty, staff and students for a free, seven-week program to learn strategies for connecting research innovation with market applications. The program begins March 4, and participants may sign up individually or in teams of up to five people until Feb. 28.

The non-credit program is based on the National Science Foundation’s Innovation Corps, which helps researchers develop a value proposition and customer segmentation. After identifying and interviewing prospective customers, researchers can use feedback to guide decisions about a startup company or technology commercialization.

The program features three evening sessions at Nebraska Innovation Campus, led by a team of campus instructors and an NSF National I-Corps instructor. It also includes office hours with instructors between sessions.


The program cohort will be limited to eight to 10 teams. Sponsoring organizations include NUtech Ventures, the Center for Entrepreneurship, the Combine Incubator and the National Strategic Research Institute.