UNL unveiled its new national recruitment commercial Aug. 30 during the Huskers’ season opener against Florida Atlantic.

The commercial was produced by the local agency Archrival in collaboration with the Office of Admissions, Academic Services and Enrollment Management Marketing and several departments across campus.

The spot acknowledges that coming to UNL for college is a bold move. As Archrival creative director Clint! Runge said: “Students have come from the western side of the state looking to take on bigger things. Or they’re from larger cities who have put their trust into a mostly unknown. Everyone here has taken a risk, and they’re determined to make it pay off.”

The commercial asks students to consider what’s next for them and encourages them to build their destiny at Nebraska.

“In this campaign, we connect to a student’s greatness potential,” said Amber Williams, director of admissions and associate dean of enrollment management. “We get it. We support it. At Nebraska, the story they’ll write matters because we passionately want them to find their destiny. We want this commercial to help our prospective students see the goose bumps on the way to success that come on this campus.”

View the 30-second broadcast institutional spot, as well as the 55-second web version.