Business expectations improve in Nebraska

· 2 min read

Business expectations improve in Nebraska

UNL students check out T-shirts available in a UNL convenience store. During March, businesses in Nebraska grew more optimistic about the outlook for sales.
Craig Chandler | University Communications
UNL students check out T-shirts available in a UNL convenience store. During March, businesses in Nebraska grew more optimistic about the outlook for sales.

Business expectations improved in Nebraska during March while consumer confidence held steady, according to the latest monthly surveys conducted by the Bureau of Business Research at the University of Nebraska-Lincoln.

During March, Nebraska businesses grew much more optimistic about the outlook for sales. The Survey of Nebraska Business showed 45 percent of businesses expect sales to grow over the next six months versus just 12 percent who think sales will decline. Businesses also remain optimistic about job growth.

Nebraska’s Consumer Confidence Index, by contrast, was little changed in March, with a value of 91.0. This value, while steady, is well below the neutral baseline value of 100. The index is estimated based on responses to the Survey of Nebraska Households.

Eric Thompson, a UNL economist who is director of the bureau, said a strong economy is key to improving consumer confidence.

“A significant share of respondents to the Survey of Nebraska Households report concerns about the cost of living and their level of wages and income,” Thompson said. “Sustained growth in employment and wages will be required to improve consumer confidence.”

The surveys are sent each month to 500 randomly selected Nebraska businesses and households. In March, 120 businesses responded to the Survey of Nebraska Business, for a response rate of 24 percent. There were 105 respondents to the Survey of Nebraska Households, for a response rate of 21 percent.

For more information, the full survey report is available on the Bureau of Business Research website.

Eric Thompson (second from right), associate professor of economics, works with student research assistants in the College of Business Administration’s Bureau of Business Research. The bureau is designed to assist with Nebraska’s economic development efforts.
Craig Chandler | University Communication
Eric Thompson (second from right), associate professor of economics, works with student research assistants in the College of Business Administration’s Bureau of Business Research. The bureau is designed to assist with Nebraska’s economic development efforts.

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